I didn’t know that there’s an existing site entitled 1967GTO.com until I searched for the 1967 Pontiac GTO online. This website is dedicated to the documentation and preservation of the 1967 Pontiac GTO as written in the homepage. It was so cool because everything I wanted to know about the car was all there! Isn’t it cool? It’s learning the simple way - spoon feeding to be exact. Anyway, here’s a piece of history bits from the site, courtesy of www.1969gto.com:
By the middle of the 1966 model year, James Roche, the chairman of General Motors, had already been doing a slow burn about Pontiac’s GeeTO Tiger and Wide Track Tigers advertising campaign. He simply didn’t like it, and every magazine ad he read and every TV spot he watched just added to his anger.
Unaware of Roche’s displeasure with the Tiger, the people at Pontiac were delighted with the success of the campaign. "We had taken the Tiger theme, which came right out of the GTO, and spread it over the whole line," [Jim] Wangers recounted. "All of the Pontiacs were promoted around the Tiger image. That was when we really reached our maturity in terms of recognizing the value of the GTO as an entire image builder for the division."
Unfortunately, that argument failed to cut any wood with Roche: he ordered the Tiger be returned to its cage. Pontiac needed to find a new theme for 1967.