December 18, 2007

Land Rover… The Legend Continues

Filed under: Uncategorized - Administrator @ 1:49 am

Land Rover has reigned over its segment for so many years now and they are still continuing with their counting. The brand is so famous everyone considers and respects Land Rover as an iconic legend that has captured a lot of hearts since the group started manufacturing vehicles in the 1860s. Land Rover’s components like its bumper brackets has proven its toughness and stability with consistency over numerous decades since the 80s.

I guess it’s about time we take a simple crash course in Land Rover History 101! I have gathered some info about Land Rover’s timeline courtesy of my great source, WinWaed.com. Check this out: 

1990 - 90" and 110" vehicles rebranded as ‘Defender’.
In parallel to the launch of the Discovery, the 90" and 110" Land Rovers are rebranded under the ‘Defender’ name to reflect their use be defence forces. Rebranding is accompanied with a new 200TDi diesel engine option, with the 300TDi option following in 1993.

1994 - British Aerospace sell the Rover Group to BMW.

1994 - New Shape P38 Range Rover introduced.
The Range Rover is completely re-modelled. The modern P38 Range Rover is aimed more at the on-road luxury SUV market, but is still a good off-road performer - unlike the bulk the competition.

1996 - Classic Range Rover ceases production.
Production of the ‘Classic’ Range Rover continued in parallel to the P38, but finally cease in 1996.

1997 - Freelander introduced.
The much rumoured CB40 project is revealed to the press as the Freelander. Designed to compete against small 4x4s such as the Honda CRV and Toyota RAV4, the Freelander departed from standard Land Rover design technologies, with a monocoque body and independent strut suspension. The Freelander quickly becomes Europe’s best selling 4x4.

1998 - Discovery Series 2 launched.
Remodelled Discovery Series 2, codename ‘Tempest’ is launched.

2000 - BMW sell Land Rover to Ford.
BMW splits the Rover Group into two, selling Land Rover to Ford. The car division is sold to the British Phoenix management group.

2002 - Range Rover Mk III launched.
The second major redesign of the Range Rover, is launched.

2004 - Discovery 3 launched.
Discovery 3 is launched with a significant re-styling.

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